Dymocks{ in-store marketing and merchandising initiatives provide a highly differentiated book retail experience.
Dymocks is passionate about books in everything it does. As a family owned business and one of the oldest Australian owned bookstores, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.
Dymocks{ advertising strategy involves a range of promotional offers which are seasonal and timely, designed to reach the widest range of book buyers. This includes national catalogues which are distributed during peak retail periods such as Christmas, Mother{s day and Father{s day plus radio and television support for tactical promotions.
Booklover{s rewards: Designed to reward your passion for reading and your loyalty to Dymocks, the booklover loyalty program now has even more to offer. Not only has earning and redeeming points become even easier, but a host of new and unique benefits are now available to booklover members.
Book categories: *Bestsellers, *On sale, *eBooks, *Crime & thriller, *Popular fiction, *Cooking.
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