Most Jewelry is Marked Up 100 Percent Jewelry is a product that people don’t buy everyday and jewelry stores only turn their pricey inventory about once a year, so the markup is generally 100 percent. (Unless you buy from a wholesaler like us.) The 50% Off Sale & Huge Sales at Jewelry Stores are not really sales.If you see a sale price in the newspaper, don’t fall for it. You will probably pay much more than the regular price. Some major retail jewelry stores, prior to a sale, will mark up diamond rings double or triple the normal selling price, then marked them half-price during a sale.
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