What would cause a company to transform from an Antiques Roadshow online into one of Nevada{s most prominent website development and eBusiness providers? For Mark Cenicola and Jeff Helvin, it was a combination of legal red tape and a dot-com depression that forced a 180 onto the two budding entrepreneurs.Initially conceived in 1999, the idea was to offer a fixed cost alternative to eBay, where they{d purchase items from yard sales and sell it for a profit online under the name, YardSaleNet.net. They{d even gone so far as to empty out a room in the Helvin household to stock their newly purchased inventory.
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