Princeton Capital Alan Russell

Princeton Capital has been assisting homeowners with their mortgage needs since 1993.Our rapid growth since then is largely due to Princeton Capital{s reputation as a company that successfully meets and exceeds clients{ expectations. Our nearly 200 team members closed over $2.1 billion in loans in 2012, making Princeton Capital one of the most prominent lenders in Northern California. One-Stop ShoppingOur focus is 100% on financing the American Dream and the experience of getting you there. Unlike a typical bank that has many different products and services to sell, our company is able to focus on our specialty, mortgages, and  closing them efficiently. Through our alliance with Coldwell Banker, we are able to offer you "one-stop shopping" services right at the point where homes are sold.Mortgage Banker / Mortgage BrokerAs both a mortgage banker and mortgage broker, Princeton Capital has the flexibility to successfully fulfill all clients{ needs. Whether that need is for a fast approval or for the most competitive rate, we have the ability to meet it. When we act as a mortgage banker, we are the lender, which means we control the loan pricing and decision- making from start to finish. We also have the ability to act as a mortgage broker when we need to supplement our in-house product offerings to meet the special product or pricing needs of our clients. By utilizing this control, our clients receive faster, more efficient service.