In late 2007, Matthew Olivieri had the opportunity to travel to Europe and Asia, where he began seeing digital signage screens everywhere he{d go – grocery stores, malls, cafes, airports and even on top of gas pumps too!Figuring it was only a matter of time before the United States caught on to this phenomenon, Matthew returned to his dorm room and asked himself how someone could place an advertisement across multiple {digital touch points{ only to sadly discover that you would need to contact each screen owner one-by-one.
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