Almost every business has a website, and a large amount of businesses conduct business or offer online services via their websites. Therefore, business owners should be aware of changes in requirements for California commercial websites and online service providers so they may ensure compliance with the law and prevent any possible penalties.On January 1, 2014, two new laws went into effect regarding Internet privacy. A third important website privacy law is set to take effect on January 1, 2015. The following are brief overviews of each of the three new laws.AB 370 – “Do Not Track” LawAB 370 amended the California Online Privacy Protection Act (CalOPPA) regarding Do Not Track (DNT) signals, which indicate an Internet user’s preference to opt-out of tracking by third party websites. The law does not prohibit information tracking, but instead revolves around a business website’s responsibility to alert visitors if they track “personally identifiable information,” such as names, physical addresses, email addresses, social security numbers, or other types of contact information. If a business’s website tracks any of this type of information, owners should take the following action:
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