This is usually done to bring awareness and promote your product on multiple platforms. Your application has been developed for the mobile app platform, now you’ll want to create a buzz about it on the web platform using micro-sites. This is done by creating a few different micro-sites then creating SEO filled press releases about the product.
When effectively using articles and press releases to promote your product, you aren’t just relying on the mobile platform for a would-be buyer of your products. You can use the web platform in addition to promote your product in the normal way but point them to micro-sites you’ve created. You can begin by writing articles about your application using excellent SEO techniques and create an article marketing campaign for promotion.
You can also use a social network platform for your marketing efforts and create a buzz in places such as Facebook, Twitter and any additional social network hubs that could potentially start a flurry of activity. Video marketing is another area you can create a good buzz about your application. Video is really a great way to showcase your product in a way that cannot be done using article marketing or social networks.
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