Three decades ago, the California Central Coast had yet to emerge as one of North America’s world-class winegrowing regions. With little history or viticultural precedent, planting on the Central Coast was a gamble. One of an early handful of pioneers, Jerry Lohr was among the first to realize the vast, untapped potential of this now-acclaimed region with the establishment of J. Lohr Vineyards & Wines.In the late 1960s, Jerry began an extensive investigation of California grape growing regions while searching for the ideal location for a vineyard. Raised on a South Dakota farm, his agricultural roots armed him with an innate sense for the intricacies of climate, soil quality and location. His research and instincts led him to the Central Coast, a unique location with one of the longest growing seasons in all of California. Selecting the Arroyo Seco appellation of Monterey County for his first vineyard, Jerry planted his original 280 acres of varietal grapes in 1972 and 1973, and unveiled his San Jose winery in 1974.
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