Alex DiChiaraAlex DiChiara, principal, and the “D” of D&W, is one of the original founders of DiChiara & Wright. Alex’s love for San Francisco drew him to the real estate market early on, where his reputation grew quickly in the commercial real estate world. Like many of his fellow agents, Alex pursued big clients and big deals—and held his breath while someone he’d been working with for months finally reached a decision—one that would either break the bank, or break his heart. One day he began to look at the other end of that spectrum.“Forty percent of all San Francisco commercial real estate is under 6,000 square feet” he says now.Small office spaces, the ones that the other brokers passed by, were everywhere. Small business owners, not mega-corporations are the true driving force of this market.“Small business is the heart of San Francisco,” he decided and has gone on to prove it by building a very successful business in just this sector
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