For businesses to sustain in this competitive landscape, effective communication is crucial. Gone are the days when emails and phone calls were the only mode of communication. However, modern communication stresses immediacy and complexity for effective communication. While there is no dearth of advanced messaging channels that have made their way into our lives, text messaging continues to be a preferred mode of communication in personal, as well as professional settings. 

Today, forward-looking businesses use robust CRM platforms like Salesforce to manage their communications. When this CRM is integrated with an SMS App, organizations are empowered to send individual, as well as bulk messages to leads, prospects, and clients and harness maximum benefit. However, truly pioneering companies are augmenting these systems with conversational AI to maximize customer engagement. 

The Gradual Shift towards Conversational Messaging

Initially ranked fifth in channel usage, text messaging captured the top position by the end of 2021. This shift could be accredited to the onset of the Covid-19 pandemic. In fact, text messaging and chat are expected to dominate the communication channel landscape soon, with 80 percent of all communications being managed via text messaging. 

Hence, it’s essential to develop robust strategies to embrace these channels to prevent businesses from lagging. One such CRM-powered App that has transformed the way businesses communicate with their customers is the GirikSMS App by Girikon.  The App offers a matchless conversational messaging solution that is built natively on the Salesforce platform. By leveraging this App, organizations can bid farewell to siloed communication as it offers a unified messaging framework across customer lifecycles.

Ensure Seamless Integration for Improved Customer Engagement: The strength of GiriKSMS is most evident in its seamless, native integrations with key Salesforce platforms like Sales & Service Cloud, Console, Lightning, and the Salesforce mobile app. These integrations are not just convenient; they are strategic enablers that empower businesses to enhance customer engagement directly within their Salesforce environment. By smoothly connecting with the Salesforce ecosystem, GiriKSMS allows your team to concentrate on what matters most—engaging customers effectively and efficiently, without needing to switch between multiple platforms or tools.

Enhanced Communication Across Channels: At the core of GiriKSMS’s offerings lies its exceptional ability to enable communication across a wide array of digital channels. Be it WhatsApp, Facebook Messenger, text, or MMS, GiriKSMS provides a unique value proposition by allowing businesses to engage with their customers on their preferred platforms without the need to leave the Salesforce environment. This capability goes beyond merely offering multiple communication options; while leveraging GiriKSMS App's strength to deliver contextually rich and timely interactions across the most extensive range of digital channels available today.

Automation and AI Capabilities: GiriKSMS stands out by enhancing custom-made digital communications enriching them with automation and artificial intelligence. The Process Builder feature of the App enables users to automate responses based on keywords, schedule reminders, and route conversations, ensuring your messaging strategy aligns with your business rules and customer expectations. 

Advanced Features: 

• Automated Messaging: Enable dynamic conversations through automated messaging campaigns and workflows, ensuring every customer query is addressed, even beyond business hours. 
• Marketing Automation: Implement advanced drip campaigns, automate communications and follow-ups, conduct surveys, and track every interaction to identify sales opportunities. 
• Comprehensive Analytics: Utilize detailed dashboards to evaluate engagement levels, response rates, and the overall effectiveness of your messaging campaigns.

Compliance: With data privacy and security being paramount in today’s era, GiriKSMS with its robust mechanism is dedicated to protecting its clients from security breaches while administering strict adherence to opt-in/opt-out consent. This ensures compliant messaging by global regulations.

Smart Messaging: By integrating AI-powered messaging into your tech stack, GirikSMS paves the way for meaningful engagement. Salesforce chatbots enable you to initiate conversations, assist in making informed decisions, and support customers across messaging channels, with the flexibility to bring forth a real person when needed. This leads to a seamless blend of automation and personalization.

To Wrap-up:

GiriKSMS by Girikon is a robust, secure, and trusted messaging App that is built natively on the Salesforce platform. The App has been leveraged by businesses across multiple industries and has revolutionized the way businesses interact with their customers. Over the years this Salesforce texting App has garnered numerous positive reviews and satisfied customers due to its ability to address complex CRM challenges. GiriKSMS is a perfect choice for organizations looking to draw maximum value out of their Salesforce investment. 

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