How Can Businesses Benefit from Salesforce Marketing Cloud?
In today’s data and device driven landscape, many organizations are adopting tools and technology that can process their current as well as new data smartly. These cutting edge tools give business users access to custom reports and dashboards to enable them to make smarter decisions. Salesforce CRM is the world’s leading CRM platform that is being used by organizations across the globe to streamline traditional processes such as sales, marketing, commerce and customer service. With the help of the right Salesforce Consulting Partner, Salesforce Cloud implementation across your organization can help you in transforming your processes and workflows to deliver best in class customer experiences and improve your partner relationships.
Salesforce Sales Cloud is one of Salesforce’s marquee solutions built around the customer 360 experience. It streamlines core functions like sales, marketing and customer service for B2B as well as B2C segments. With Salesforce Sales Cloud, you can significantly improve the performance of your sales teams and address your business goals more effectively. It gives you a single source of truth for all your customer data so you can take better informed decisions, faster.
Sales Cloud seamlessly integrates lead management, sales pipeline, customer service, and analytics. It is completely cloud based, which means users can access all its features and functions from any device. And with the Salesforce partner community powered AppExchange, businesses can get access to a huge library of applications and components to choose from to augment their processes.
How Sales Cloud Helps to Streamline Your Sales Pipeline
Once you purchase a license, you need to implement Sales Cloud to derive its benefits for your business. Salesforce Sales Cloud comes with limitless flexibility and with the right Sales Cloud implementation services, you can easily customize the Sales Cloud instance to align with your business goals. Either you can set up an internal implementation team of consultants, developers and admin to do the implementation in-house, which may prove to be quite expensive in the long run, or you can hire an external agency to manage the implementation and maintenance for you.
Let’s look at how Sales Cloud can help your business by enabling you to manage your sales pipeline better:
Improved Lead Conversion Rates
Salesforce Sales Cloud improves your conversion rates by helping you to manage your leads better.
Sales Data: Sales Cloud gives you all your customer data in one place so you can access the right data at the right time. By connecting with decision-makers with just one click, you can boost the overall performance of your sales teams.
Lead Management: With the Lead Management feature, you can easily track all your leads centrally and monitor your omni channel campaigns from a single console. This will foster improved decision making for future investments into marketing campaigns.
Faster Deal Closure means More Revenue
Salesforce Sales Cloud enables you to close deals faster. Which means your sales teams can handle more leads within the same period. Whether your organization is big or small, your sales reps will be able to perform at their best. Sales Cloud gives you access to capabilities such as marketing tools, collaboration tools, contact management and more.
Manage Opportunities: With the Opportunity Management feature in Sales Cloud, you can get a complete view of the deals being handled by your sales teams. You can view the complete journey of each opportunity from lead to closure, with details on products, quotes, competition, and more. This allows you to collaborate better with your teams and exchange information needed to close deals faster.
Manage Your Account and Contacts: Sales Cloud give you a complete view of your customers in a single place. This includes their contacts, interaction history, discussions and meeting/call notes, and more. Along with all that, it also merges detailed customer insights from popular social media with your Salesforce account.
Better Sales Productivity
The key features of Sales Cloud that boost productivity are:
Workflows and Approvals: With the intuitive click and drag capability of Sales Cloud, you can easily visualize and deploy workflows to automate your business processes. You can configure custom approvals for each process along with discounts and authorise real time expenses to boost success.
Mobile: With Sales Cloud, your smartphone becomes your portable sales office. Regardless of where you are, Sales Cloud Mobile allows you access to all its aspects on the smartphone, so you can work from anywhere, anytime. Respond to deals on the go, review dashboard and updates, act on insights, and view opportunities from anywhere.
Seamless Email Integration
Salesforce Sales Cloud allows you to access all your customer interactions from right within Salesforce. You can easily sync events, meetings, or tasks without ever leaving your CRM.
Sync Gmail and Outlook with Lightning: Emails play a critical role in helping businesses connect with customers. With click based Gmail and Outlook integration, Salesforce Sales Cloud provides you a 360-degree view of your customers. Your sales reps can stay up to date with customer interactions easily.
Sync and share files: Once you integrate your email with Sales Cloud, you can share files, discuss, and track all your content in real-time. This allows for easy discovery of relevant data and content, and you can share files securely across your team members and get notified of any updates.
Send emails from your feed: With the Email Composer feature of Sales Cloud, you can quickly access your email contacts from anywhere. Create tailored email templates easily and view the entire email trail on the timeline.
Actionable Insights and Smart Forecasting
With inbuilt AI capability of the Salesforce platform, Sales Cloud converts your data into actionable insights so you can make smarter decisions, faster. It comes with the following key features:
Sales Forecasting: Sales Cloud delivers reliable and fast sales forecasting. Your teams can access these forecast dashboards to stay ahead of the competition. Sales teams can also use features such as multi-currency support, in-line editing, override visibility, and more.
Reports and dashboards: Get a comprehensive 360 degree view of your business on the device of your preference with Sales Cloud dashboards. Filter your views based on multiple parameters and share these insights across your teams with just one click.
Shorter Sales Cycle
One of the key challenges of sales teams is to shorten their sales cycle. With the Macros feature in Sales Could, sales teams can automate manual tasks in bulk. By doing so, sales teams can focus on customer interactions in real-time, translating to shorter sales cycles and improved productivity.
Sales Cloud comes with a unique feature called lead scoring which is driven by the AI embedded into the Salesforce platform. With this feature, your teams can prioritize opportunities and leads and focus on the ones with a greater likelihood of closure.
Conclusion
Contact Girikon today to ensure a successful implementation of Sales Cloud for your business. Don't miss out on the opportunity to transform your business and stay ahead of the competition. Get in touch with Girikon now and embark on your journey towards sales excellence with Sales Cloud.
- Sep 08, 2023