The key goal of every business is to provide remarkable customer service, irrespective of their size and industry. However, with rising customer expectations, service teams are constantly figuring out how to deliver quality, as well as quantity outcome. Research conducted reveal that most consumers have shown interest in making a purchase following a positive customer service experience while several others have abstained from making any purchases due to a bad customer service interaction. 

Today, businesses across the globe are adopting technology solutions to provide their customers with a superior and consistent customer service. One such technology that has transformed customer service is Artificial Intelligence that has not just not just improved customer engagement but has also boosted customer loyalty and brand awareness and even revenue generation. AI powered customer service has empowered businesses to gain deeper insights and create a memorable user experience.

Mentioned below are ways in which businesses are using AI for customer support: 

Manage Humongous Amount of Data: With growing customer interaction business tend to produce huge volumes of data. However, systematically processing such huge volumes of data manually isn’t easy and requires a robust AI tool that can help businesses gain predictions and insights on customer behavior, which empower businesses to resolve even the most complex issues, complaints and inquiries. Besides, it also helps in framing targeted campaigns for boosting sales and revenue. A robust CRM system should be implemented to store and manage huge volumes of customer data. 

Personalized Service Interaction: When a customer interacts with a chatbot, AI has the capability to furnish essential details instantly like the customer's name, account category, location and preferred language. If the inquiry demands the presence of a field service technician, AI can promptly relay all essential information to the field worker, empowering them to offer tailored assistance, as soon as they arrive at the customer's location. 

Round the Clock Support: Offering 24/7 customer support is essential, especially for international brands that cater to customers spanning across various continents and time zones. Furthermore, contemporary consumers have little tolerance for waiting; if they encounter an issue with a product or service in the middle of the night, they expect immediate access to the brand to voice their concerns. Additionally, customers today seek a variety of channels to connect and interact with customer support. As a result, businesses are increasingly integrating AI tools into their customer service operations, as AI enables them to provide prompt responses through self-service knowledge bases

Providing 24/7customer support: Global brands have customers from different continents and time zones, which is why they require round-the-clock support. Moreover, customers today have little tolerance for waiting and expect immediate response from brands if they face an issue with their product even in the middle of night. They also seek support from multiple channels, which is why businesses are increasingly integrating AI tools into their customer service operations, as AI enables them to provide prompt responses through self-service knowledge base.

Less Burnout: AI empowers agents to do away with monotonous and time-intensive tasks, enabling them to concentrate on tasks that require social acumen, critical thinking and problem-solving approach that significantly enhance the overall customer experience.  

Final Words: 

Excellent customer service can make a significant contribution to a business’s success. AI-driven automation is transforming the customer experience by tailoring product offerings as per their specific requirements. If you have implemented a robust CRM like Salesforce within your organization, you must get in touch with a Salesforce Consulting Company to avail of Salesforce Einstein, which is a AI powered platform. 

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