You might throw the kitchen sink at improving your Google ranking but fail to address the loopholes right under your nose. That could hurt your chances of making your site visible to search engines, and you’d hardly rank higher. You must be aware of the most ignored SEO mistakes so you don’t fall victim to poor ranking. Here are the Google SEO mistakes you should avoid making for better rankings.

1. Not Using Google Analytics Data

Ranking takes time, and reaching the higher echelons can take forever and a day. Therefore, it helps to track your progress and see whether or not they’re yielding fruit. Not taking a peek at how your optimization techniques are doing might keep you in the dark on the ranking progress. Perhaps, that could urge you to re-optimize your page when there’s no need to. Google analytics come in handy, keeping you in the loop about your site visit volume and seeing where your traffic comes from. If you know where your audience comes from, you can optimize your site to reach them better.

2. Using Generic or Naked Anchor Text

Most site owners use naked URL texts within their web content, but it can hurt the chances of ranking in Google SEO Malaysia. These include direct links with HTTPS tags embedded in the text. Worse still, most of them don’t have straightforward names giving a clue of when the linked website is all about and won’t coerce visitors to make clicks. Instead, embedding links into specific keywords will give the readers a clue of what they should expect should they opt to click on them. That helps you rank better and makes back-linking more meaningful.

3. Obsolete or Duplicate Content

The inability to constantly update your website makes it obsolete, and search engines wouldn’t dare look your way. Google search engine crawlers usually drool over up-to-date content, and updating your blogs or site landing pages will do you good. Usually, a proficient seo software company Malaysia will direct you on the best strategic times to update your content for better indexing. So, possibly, you’d need to find one fit for the task. Obsolete content hurts your chances of ranking better on the SERPs, and therefore, updating it can be more useful.

4. Keyword Stuffed Content and Title Tags

Of course, using keywords in your website can help you rank better, but most site owners mistake stuffing them. While that seems more of a viable strategy, it can drastically hurt your chances of ranking better on the search engine. Google usually de-indexes keyword-stuffed content, and therefore, you need not cross that red line. Besides, your readers might find it too boring having to encounter keywords on end while engaging with your content.

Conclusion

Google has its set of ranking rules, and it helps to be aware of them. Keyword stuffing and using naked Url text won’t help, neither will avoiding using Google analytics to keep track of your progress. It helps to also keep your content up to date to attract bot crawlers for indexing and perhaps rank higher on the SERPs. Hopefully, this article will be an eye-opener as you realize your Google ranking goals.

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