SEO is the backbone of business marketing. Almost every businessman has SEO strategies for website promotion but not all reap the desired results. SEO might seem like a simple topic but it gets complex as we dive in since it keeps evolving. We, as one of the best SEO companies in Chennai, would like to share the most common SEO mistakes that are usually made and ways to eliminate them. 

Mistake 1: Not Enough Research

The content on your website is the selling point and it needs to be clear. But you just cannot keep rambling about your product or service and get into the technicalities of it. 

Define a goal and keep the content relevant to it. Search engines fail to recognize disorganized content which makes the site hard to index. 

Market research and target audience research are vital for creating the right type of content. Knowing the target audience will give you an idea of what they want to see on your website. You can later collect relevant data and create captivating content. Regular monitoring of the content along with updates will give your website the status of an evergreen site. 

Mistake 2: Ignoring the Importance of Site Speed

To keep your site or page in the search results, it has to load fast. People tend to lose interest with a long waiting time. The faster the page loads, the more the search engine favors it. Anything more than 2 seconds is considered too long by Google with the company aiming for half a second for its pages. 

Using Google Page Speed Insights can help you find the areas on which you should focus for increased site speed. For example, you might have to optimize the images on your site or reduce the number of plugins. 

Less is more when it comes to site speed but you should make sure you deliver good content which loads fast. 

Mistake 3: Not Aiming for a Mobile-Friendly Experience

SEO might be primarily about keywords but it is also about user experience. Almost 50% of all website traffic comes from mobile phones and it would be a grave mistake to ignore mobile traffic. 

Google prefers mobile-first indexing and hence websites that offer a smooth mobile experience have a higher chance of ranking better in the search engine. If you want better organic traffic for your website, make sure that you focus enough on mobile-friendly design and Page Speed. 

Mistake 4: Buying Backlinks

Backlinks deserve a place in every marketing strategy but buying backlinks will only get you penalties. The quality of the backlinks is more important than the quantity. 

Google devalues the sites that sell links and hence buying links does not actually boost your rankings. You should instead try to link back to quality sites with solid reputations. Hiring an SEO company can help you acquire these rank-boosting backlinks from relevant websites without breaking any rules. 

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Also Read: Reasons Why Google May Penalize Your Website

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Mistake 5: Being Content with Just Text on Your Website

Quality content along with good SEO strategies assure the success of the website – but, what is quality content?

Usually, we go with creating content that is relevant to our products or services and most of it is educational for the reader. In this process, the mistake most people do is that they choose a text format for all of the content. 

Text format is the best type for content but it isn’t the only one. There are other content formats like videos, infographics, podcasts and more that you should consider. The perfect mix of text with all these content formats will help you rank better in the SERPs. 

Videos are currently the most preferred content format. Creating interesting videos with relevant content can increase organic traffic to your website. 

LBN Tech Solutions

A strong fool-proof search engine optimization strategy is essential for a site to occupy the top spaces in the SERPs. We at LBN Tech Solutions can help you chart out that plan and make it work for you. Contact us at info@lbntechsolutions.com

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