Managing the enrollment and admission process seamlessly has become a challenge for organizations as prospective students applying to an institution are vying for many things. To identify the right fit and retain students, admission teams require extra support as the traditional methods often lead to bottlenecks, errors, and unnecessary delays. This impacts both students and administrative staff. 

Text messaging provides admission personnel with an effective way to cut through the noise and ensure key communications reach prospective students throughout the admissions process. By pairing text messaging Apps with a robust CRM system like Salesforce Education Cloud, efficiency is augmented while business operations are streamlined through strategic timing and automation. A SMS for Salesforce can help education institutes boost their admission process.

What is Salesforce Education Cloud?

This robust platform is designed to simplify workflows and deliver a personalized experience to all the stakeholders. It is built on the Education Data Architecture (EDA) and offers an end-to-end solution to HEDA (former Higher Education Data Architecture). Besides empowering educational institutions to manage student data effectively, the platform helps tailor communications and provide seamless support for staff and faculty, fostering an allied and effectual learning environment. Ideal for institutions seeking a secure and user-friendly system, Salesforce Education Cloud unifies student data, enhances communication across the educational ecosystem, and empowers personalized learning journeys. It is designed specifically for education and goes beyond data management to drive meaningful engagement and operational excellence. Right from managing admissions, tracking leads and converting them into registrations, and boosting student retention through data-driven strategies, this platform offers an end-to-end solution. By acting as a single source of truth, it empowers educational institutes to optimize administrative processes across recruitment, admissions, student engagement, and more.

 

How Can Salesforce Integrated SMS App Boost Student Enrollment?

Encourage Potential Students to Choose Text Messaging: Encouraging students to opt for text messaging is crucial in any SMS strategy. Once you've obtained permission, you will be able to build trust. Students who opt-in will recognize and engage with your messages rather than question the source of unexpected texts. 

Application Notification: Whether it’s about sending a reminder to submit their application for faculty review or a follow-up to complete missing details, a well-timed text is far more likely to prompt action than an email. For educational institutions using Salesforce as a part of Education Cloud, integrating application forms allows seamless passage of data from a text response into the applicant’s contact record. This creates a hassle-free experience for applicants, who might not require navigating a web form to update their application details. 

Reminders for Financial Aid: Besides prompting prospective students to complete their application, it’s also important to nudge them about submitting non-enrollment forms. Along with deadline reminders, you can send a quick survey to gauge whether applicants plan to apply for or are done with their submissions.   

Leverage Automations: Irrespective of the size of your applicant pool, text messaging automations can enhance engagement while streamlining operations. Automated texts can be utilized in several ways including reminders for incomplete application items, submission confirmations, event notifications, and more. 

Enhance Enrollment Projections: With exceptionally high open and response rates, text messaging from reliable sources provides admissions teams a powerful way to gather valuable insights about the enrollment intents of prospective students. By using a simple NPS-style survey during the admissions process, you can assess and track student interest and intent toward their final enrollment decision. This data can be effortlessly envisioned through Salesforce reporting and dashboard tools, empowering well-informed forecasts and strategies.

The Bottom-line:

A Salesforce SMS App can revolutionize enrollment and admissions through instant and personalized communication with prospective students. With high open and response rates, text messages are ideal for sending reminders about application deadlines, missing documents, or forthcoming events. Automated workflows ensure hassle-free follow-ups, while two-way messaging allows students to ask questions and receive quick responses. Additionally, CRM integration tracks every interaction, offering actionable insights through dashboards and reports. By conducting surveys, admissions teams can gauge student interest, augmenting enrollment projections. This data-driven approach augments engagement, streamlines processes, and boosts enrollment success rates

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