Google has traditionally run a match game when delivering content to users. It searches for web pages and articles that have keywords that match the user's search terms or that are similar to them.

Google has improved its algorithm over time, but it still relies on keywords and other indicators in the text to match up content with search terms.

Google now uses Artificial intelligence (AI) that does the following: 

1. Looks beyond search terms and tries to figure out the why behind the search 

2. AI aims to figure out what your intent is when you are searching

3. Do you want to find out more about a subject?

4. Are you looking to buy a product?

5. Are you unclear of the search terms you need to use to find what you want?

As a Small Business Owner, it is a constant struggle for you to come up on the first page of Google. Things are getting more complicated now. You need to 'teach' the artificial intelligence (ai) what your business is all about in a constant manner. You cannot stop educating! 

The better your content, the easier it will be for AI algorithms to understand what your business has to offer and the more engaging it will be for audiences. 

Artificial intelligence (AI) has the potential to help you get better ROI on your paid advertising and your SEO efforts because it sends you visitors who are more likely to be interested in what you have to say (or sell). Make sure you are making the most of this opportunity by getting your site ready for AI programming. These are just a few of the things you can do to start seeing results now.