In this age of modern business, the adage “Word-of-mouth is the best marketing.” is true for the digital world too. One of the biggest challenges for a business is to gain new customers. What if someone else does the job for you? And for free?

It is not just a pipe dream! With the help of the right strategies and tactics, you can turn your customers into your business’s most potent marketers. Join us as we explore more about the topic in this blog. 

The Superpower of Customers

Word-of-mouth has long been recognized as the most influential marketing force. With almost all the businesses being digitalised, the customers have more choices than ever. You can research a business with a simple touch of your cell phone.

However, the abundant choices can also make the decision-making process exhaustive. We always look for the fastest and easiest solution and word-of-mouth provides just that. You get assurance about the product from a person who has already used it and vouches for the quality. What more does a customer require?

How to Get Your Customers to Market Your Business?

Once a deed has been recognized as possible, the next thing for you to do is analyze how you can do it. We now know that existing customers have the potential to bring in new customers and are also most effective at that. Businesses should recognize this superpower of the customers and devise strategies to utilize it to their benefit.

Here are some ways by which you can do just that:

1. Earn Their Trust

For your customers to recommend your business to others without expecting any benefit in return, your business must be worthy. Give your customers something to gush about.

When people have an amazing experience with a business, they tend to recommend it to their friends and family on their own. The same goes for bad experiences too. Hence, impress your existing customers while keeping the potential customers in mind. Go out of your way to make sure that the customers are satisfied with the product or service you offer.

Tips for offering the best customer service:

• Make your customers feel heard, seen, and valued.
• Train your employees to provide the best service and to confidently answer customer queries.
• Create a sense of belonging since it cultivates brand loyalty.
• Be empathetic to the customers and try to resolve their problems as soon as possible.

2. Keep in Touch

Now, when we say keep in touch, it simply means that your business should be present in the minds of the customers. Attention is the new currency in this digital age.

Share content regularly on your social media pages and utilize email marketing. The content should be of value to your customers and it should also be shareable.

Explore the art of non-monetary awards like giving your customers exclusive access to sneak peeks, and early releases, and also give them personalized recognition. These can tap into the customers’ innate desire for recognition and appreciation.

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Also Read: Why Startup Listings are Essential for Your Business 

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3. Engage with Your Customers

If you own a small business and you get to personally engage with your customers, make the best use of it. Try getting to know them better, their preferences and dislikes. This will help you provide the best customer service.

If you own a large brand, you can communicate with your customers through social media pages. Instead of simply posting content, engage people through quizzes and more. Create a charming brand personality that people will love.

4. Ask Your Customers for Reviews

Reviews can make or break your business and therefore you have to take it seriously. Politely ask your customers to write reviews about your product or service. Some people might need a little reminding and hence make sure that you send an email reminding them to review your business.

Gently remind them and do not overdo it. Using strategies like sending a gift in return for a 5-star rating might do more harm than good for your business since it can break the customer’s trust in you.

 5. Start a Referral Program

Referral discounts can work effectively, especially for businesses that have repeat customers. Everyone loves a good discount and when it pairs with something good that they can do for the business, the result is guilt-free.

Offer small discounts that can build up over time for the customers to use and also make sure that it won’t negatively affect your business. Referral discounts not only bring in new customers but also help retain existing customers. 

LocalBizNetwork

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