Where to share your events: High-traffic websites for event marketing
You are planning an event and the organizing part is done. The venue is booked and the agenda is set but how do make sure that the people show up? Event-sharing sites can help you gather your audience.
Marketing your event on high-traffic websites can significantly boost your event’s visibility and attract a larger audience. By listing your event on these websites you tap into the steady stream of visitors the platform already has and if you do it just right, your event will be exposed to more potential attendees.
Choosing the right event-sharing sites
Marketing is not about reaching a broad audience; it’s about reaching the right ones. You have to choose the right platforms to reach the target individuals who will be genuinely interested in your event thus ensuring higher turnout and better engagement.
Here are some of the best event-sharing websites you should consider for promoting your upcoming event.
1. Facebook events
Though it might not be an official event-sharing platform, it has over 2.8 billion active monthly users and hence is one of the most effective platforms for event marketing.
You can use it to promote any type of event – a small local gathering or a large-scale business conference. Facebook already has a wide pool of audience and hence can attract attendees effectively. Make sure to include compelling visuals and clear descriptions that would attract and inform the audience.
Advantages
- Massive audience.
- Robust advertising tools that help to select the target audience.
- The interactive nature of the platform helps create a connection with your potential attendees.
2. Eventbrite
This is one of the ideal websites for event marketing and ticket sharing. You just have to create an event listing page on the site and you can use the built-in features to do it. Eventbrite is available on any device making it easily accessible.
Advantages
- User-friendly interface.
- Easy to target audience.
- Quick setup process.
- Built-in processing, payment, and support system.
- Can promote events across many platforms using Eventbrite Boost.
3. Eventful
Eventful is a multi-platform service that makes event organization and information sharing easy. If you are interested in professional networking or educational experiences, this is a platform that can help you discover and connect with events that are taking place in your area or beyond.
Advantages
- Easy to use.
- Easy customization.
- Geo-targeting feature available.
- The app is available on both iOS and Android.
- Easy to track the preferences of the attendees.
4. Yelp
Yelp is a well-known platform for reviews and business listings but there is also a section for event promotion. Yelp already has quite a large professional audience and is most actively engaged in searching local businesses and happenings.
Advantages
- Wide range of audience.
- Great sorting feature.
- Easy to use.
5. Meetup
This website is built to bring people of shared interests together. If you are looking to target a specific group of audience or people in your local community then meetup would be a great choice.
Advantages
- Interest-based groups make it easier to market your event to the target audience.
- Best for local events.
- Easy to communicate with the audience.
6. LocalBizNetwork
This is a small business directory website where you can create a listing for your business. But other than the usual basic details about the business, you could also add much more information that will make the potential customers take an interest in your business.
If you are looking for something more than just posting your events then this is the best platform for you. You can post blogs, videos, and images related to your business. There is a section where you can update about your upcoming business events.
Advantages
- Works like a mini website.
- Better reach to local customers or audience.
- It comes with a payment gateway integrated for paid events.
- Jul 23, 2024